lastminute.com Creative Work

A collection of the various pieces of creative work I did for lastminute.com.

Total Packages landing page

A landing page designed to promote lastminute.com's curated holiday packages.

Mockup of Total Packages campaign landing page.

This was the first project I undertook as part of a newly-created team aimed at providing a more in-depth approach to product marketing. On this landing page, we wanted to keep the tone breezy and playful overall, using highlighter font for emphasis.

View Live Page

Loyalty program reminder email A/B test

A mockup of a reminder email we wanted to send to users who signed up to the lastminute.com loyalty programme.

"A screenshot displaying a HTML mockup of the loyalty programme reminder email.

We wanted to do an A/B test to see if users would respond better to different call-to-actions intending for them to look at our holiday deals: Version 1 had "Book now", while Version 2 had "Show deals".

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